Travel · Case study
Solara Travel: 3.1x bookings via integrated paid + SEO
A boutique tour operator combined paid search with destination SEO content. 3.1x bookings in a single peak season with disciplined budget governance.
3.1x
Online bookings
+147%
Organic sessions
4.9x
ROAS on paid search
Peak season
Engagement
The challenge
Solara had strong word-of-mouth referrals but online bookings stagnated for two years. They wanted to capture more destination search intent before competitors did.
What we did
- Built destination guides for the 18 top-selling itineraries, each 3000+ words with photography and itinerary details.
- Restructured Google Ads into per-destination ad groups with custom landing pages.
- Implemented Performance Max with offline conversion data to optimize for high-LTV bookings.
- Stood up a retargeting flow that recovered abandoned booking journeys with personalized email.
The result
Peak-season bookings grew 3.1x. Paid search ROAS hit 4.9x and organic destination traffic was up 147%. Cost per booking dropped 38% despite higher overall spend.