Home Services · Case study
Hearth & Home: 7x leads for a multi-location service brand
A 14-location HVAC and plumbing brand wanted dominant local search visibility. We rebuilt their location architecture and earned 7x the qualified service leads.
7x
Service-call leads
14
Locations dominant
+412%
Local pack appearances
13 mo
Engagement
The challenge
Hearth & Home was getting all their service-call leads from yellow pages and paid ads. Organic was a black hole and reviews were uneven across locations.
What we did
- Built proper city-page architecture with 14 locations × 6 services = 84 unique landing pages.
- Rebuilt every Google Business Profile with category alignment, services and weekly posts.
- Earned local citations across the 50 largest directories per location.
- Launched a review-request SMS automation that pushed average rating to 4.8.
The result
Service-call leads from organic grew 7x. All 14 locations rank in the top 3 of the map pack for primary service queries. Cost per lead dropped from $87 to $14.