Lifecycle & Automation

Email marketing that lifts retention, AOV and LTV

Lifecycle email, marketing automation and CRM strategy built for retention and revenue. We turn list growth into real customer lifetime value.

Get a free email marketing audit

What we cover

Four pillars inside every Email Marketing engagement

Lifecycle Flows

Welcome series, post-purchase, browse abandonment, winback, replenishment and VIP flows that print money.

Newsletter Strategy

Editorial newsletter strategy, audience segmentation and content production that builds genuine engagement.

Marketing Automation

Klaviyo, HubSpot, Customer.io, ActiveCampaign or your stack — built, audited and optimized.

Deliverability

Authentication, list hygiene, sender reputation monitoring and inbox-placement audits to keep you out of spam.

How we work

Our four-stage Email Marketing process

Audit

Inbox placement test, flow audit, segmentation review and competitive teardown of your top three rivals.

Plan

Flow roadmap, segmentation strategy, campaign calendar and revenue-per-recipient targets.

Execute

Build flows, ship campaigns, A/B test subject lines and creative weekly. Quarterly deliverability check-ins.

Report

Revenue from email by segment, flow, campaign and cohort. Open and click are inputs, revenue is the output.

FAQ

Frequently asked questions

Which email platform do you work with? +

Klaviyo, HubSpot, Customer.io, Braze, Mailchimp, ActiveCampaign and ConvertKit. We do not push a particular tool — we use what your team already runs unless it is actively blocking growth.

How much revenue should email drive? +

For DTC ecommerce, 25–40% of revenue from email is achievable. For B2B SaaS, the metric is nurture-to-MQL conversion and expansion revenue. We will model realistic targets in week one.

Can you write the emails too? +

Yes. Strategy, copy, design and code are all done in-house. You see drafts, give feedback, we ship.

Will my emails actually land in the inbox? +

Deliverability is part of every engagement: SPF/DKIM/DMARC setup, list cleaning, sunset policies and inbox placement testing. We will tell you if you have a sender reputation problem before scaling sends.

Ready to put Email Marketing to work for your brand?

Book a free thirty-minute strategy call. We will look at your current setup and tell you the three highest-leverage moves to make this quarter.

Book your strategy call

Field notes from inside the agency. One email a fortnight, no fluff.