About the agency
A digital marketing agency built by operators
We are senior practitioners who spent a decade running growth inside SaaS, ecommerce and B2B service businesses. Then we left to do it for clients the way it should be done.
Our story
Founded to fix what was broken about digital marketing agencies
Programación y Apps was founded in 2018 by a team of growth operators who had run marketing inside SaaS startups, ecommerce brands and B2B service businesses. We had watched too many agencies bill for activity instead of outcomes — and we built this one to be the opposite.
Today we work with a small, deliberate roster of clients across SEO, PPC advertising, social media marketing, content marketing, web design and email marketing. Every engagement starts with a clear north-star metric and a ninety-day plan we are willing to be measured against.
What we believe
Four principles that run every account
Strategy beats tactics
Any agency can run an ad. The hard part is choosing the right channel, offer and moment.
Honesty over hype
If a channel will not work for you, we say so. If a test fails, the report says so.
Small team, deep care
We stay intentionally lean so every client gets senior attention every week.
Compound, do not churn
We build assets — content, models, audiences — that keep earning long after launch.
The team
Meet the strategists
Nandu Chaudhary
Founder & SEO Lead
12 years scaling organic for SaaS and ecommerce. Loves a content audit.
Rita Morales
Head of Paid Media
Spent $40M+ across Google and Meta Ads. Performance-marketing veteran.
Jules Tanaka
Content & Brand Lead
Ex-newsroom editor turned content strategist. Writes for humans, ranks on Google.
Sam Park
Web & Analytics Lead
Builds WordPress sites that hit 95+ Lighthouse and analytics stacks that tell the truth.
Think we might be a fit?
We work best with B2B SaaS, DTC ecommerce, professional services and education brands ready to invest in long-term growth.