B2B Manufacturing · Case study
Forge Manufacturing: $2.4M new B2B pipeline from SEO
A precision manufacturing firm with no marketing function unlocked $2.4M in new B2B pipeline through technical SEO and engineer-focused content.
$2.4M
New pipeline
+184%
Engineer-query traffic
47
Inbound RFQs
15 mo
Engagement
The challenge
Forge had been winning business through trade shows and referrals for 30 years. Younger engineers were searching for spec sheets and tolerances online, and Forge was invisible.
What we did
- Audited the catalogue and identified 240 high-value engineer search queries.
- Produced spec-rich landing pages with downloadable PDFs for each material and process combination.
- Built a technical knowledge base targeting tolerance and capability queries.
- Implemented schema markup and indexable spec tables that Google could parse.
The result
Engineer-query organic traffic grew 184%. 47 inbound RFQs from new prospects in 12 months — $2.4M in new pipeline. Three of those have already converted into multi-year contracts.