Legal Services · Case study
Birch Legal: 5x consultations via local SEO
A regional family law firm dominated local search for high-intent queries. Five times the booked consultations from organic search alone.
5x
Booked consultations
#1
Top 9 local queries
+285%
Organic enquiries
10 mo
Engagement
The challenge
Birch Legal relied on referrals and a Yellow Pages ad. Younger clients were searching Google for family law representation and Birch did not appear.
What we did
- Identified 9 high-intent local queries with strong commercial intent and weak SERP competition.
- Built dedicated practice-area pages with attorney bios, case examples and FAQ schema.
- Earned 38 local backlinks from chambers of commerce, bar associations and partner firms.
- Stood up a review collection process that pushed Birch from 12 reviews to 187 across two platforms.
The result
Birch now ranks #1 on Google for nine of the top family-law queries in the region. Booked consultations from organic search are 5x baseline. CPL via organic is roughly 1/40th of paid.