Marketplace · Case study
Glide Marketplace: 480% seller signups via SEO
A two-sided marketplace needed more sellers. Programmatic SEO built 28,000 long-tail pages that drove a 480% lift in seller-side signups.
+480%
Seller signups
28k
Programmatic pages
+612%
Long-tail traffic
9 mo
Engagement
The challenge
Glide had healthy buyer traffic but seller acquisition was bottlenecked by expensive paid ads. They needed organic supply growth.
What we did
- Designed a programmatic SEO model: city × category × intent templates.
- Generated 28,000 unique pages from internal data with on-page SEO best practices baked in.
- Built thin-content guardrails — every page required minimum data density to publish.
- Submitted prioritized URLs via IndexNow and Bing Webmaster Tools for fast indexing.
The result
Long-tail organic traffic grew 612% in nine months. Seller signups from organic search were up 480%. Programmatic pages account for 64% of total organic acquisition.