Auto Dealership · Case study
Mosaic Auto Group: 5x VIN-level inquiries via SEO
A 6-rooftop auto group built a VIN-level SEO architecture that delivered 5x the qualified inventory inquiries — and cut auto-trader ad spend by 60%.
5x
VIN-level inquiries
–60%
Auto-trader ad spend
+286%
Organic VIN visibility
12 mo
Engagement
The challenge
Mosaic Auto Group was paying $24k/month to AutoTrader and Cars.com for inventory exposure. They wanted to own that demand directly through search.
What we did
- Built a programmatic VIN-level page template with unique copy per vehicle.
- Stood up Vehicle schema and used GoogleSitemap-image markup for inventory photos.
- Earned local automotive citations across the 30 highest-authority directories.
- Built per-rooftop GBP profiles with inventory categories, weekly posts and review automation.
The result
VIN-level organic inquiries grew 5x. Total monthly leads up 286%. AutoTrader spend reduced 60% while lead volume held steady — net savings of $14k/month.