Marketing Agency · Case study
Foundry Agency: $1.2M new revenue from LinkedIn ABM
A boutique creative agency built an account-based marketing program on LinkedIn that landed $1.2M of new revenue across 11 enterprise accounts.
$1.2M
New enterprise revenue
11
Target accounts won
28%
Meeting acceptance rate
10 mo
Engagement
The challenge
Foundry won great work but it was always inbound referrals. They could not predict pipeline and turned down jobs in slow months while overcommitting in busy ones.
What we did
- Built a target account list of 80 dream-fit brands matched to portfolio strengths.
- Designed a LinkedIn ABM sequence: ads, sales rep engagement, custom thought-leadership content.
- Stood up an executive content engine — the founder published once a week to the target ICP.
- Tied account engagement scoring back to outreach cadence so reps focused on warm accounts.
The result
11 of the 80 target accounts converted into new business — $1.2M in new revenue. Meeting acceptance rate hit 28%, well above the 4% industry benchmark. Predictable pipeline replaced feast-or-famine.