Non-Profit · Case study
Verdant Non-Profit: 3.4x donor signups via GeoSEO
A regional conservation non-profit grew recurring donor signups 3.4x using city-targeted donation pages and Google Ad Grant management.
3.4x
Recurring donors
$10k/mo
Google Ad Grant spend
+428%
Donation page sessions
9 mo
Engagement
The challenge
Verdant had a $10k/month Google Ad Grant they were barely spending. Their donate page was generic and recurring donor signups were flat.
What we did
- Built city-specific impact pages showing where local donations are deployed.
- Restructured the Google Ad Grant account with proper conversion tracking and a fresh keyword list.
- Stood up Stripe recurring donations with a clear one-click upgrade from one-time to monthly.
- Designed an email-and-SMS sequence to convert one-time donors to monthly within 30 days.
The result
Recurring donor signups grew 3.4x. Google Ad Grant spend moved from $1.2k to a full $10k/month. Donation page sessions grew 428%. Monthly donor revenue stable at 4.2x baseline.