Food & Beverage · Case study
Boulder Roastery: 5.2x DTC orders via Pinterest + SEO
A specialty coffee roaster cracked Pinterest as a top traffic source and paired it with brewing-method SEO content. DTC orders grew 5.2x.
5.2x
DTC orders
+714%
Pinterest sessions
+196%
Organic sessions
11 mo
Engagement
The challenge
Boulder Roastery had a loyal wholesale base but DTC was an afterthought. The site was beautiful but invisible to search and social.
What we did
- Produced and pinned 240 educational brewing-method graphics on Pinterest.
- Wrote 28 SEO-targeted articles covering brewing guides, bean origins and equipment.
- Rebuilt product pages with rich schema and structured customer review collection.
- Launched a ‘brew-along’ email series that lifted second-order rate by 47%.
The result
DTC orders grew 5.2x. Pinterest became the third-largest traffic source. Organic sessions grew 196%. Wholesale-to-DTC revenue mix moved from 88/12 to 64/36.