Aviation · Case study
Aerie Aviation: 6.4x charter bookings from SEO
A regional charter operator targeted high-net-worth search queries with city-pair landing pages and earned a 6.4x lift in inbound charter bookings.
6.4x
Charter bookings
84
City-pair pages ranking
+340%
Quote requests
12 mo
Engagement
The challenge
Aerie sold most flights through brokers, paying 18% commission. They wanted direct bookings from high-net-worth travelers searching Google.
What we did
- Built 84 city-pair landing pages targeting routes from major business hubs.
- Produced supporting content around private aviation cost, safety and convenience queries.
- Implemented Flight schema markup for indexability of charter availability.
- Earned aviation-industry backlinks from travel publications and aircraft-broker resource pages.
The result
Charter bookings from direct organic grew 6.4x. Broker commission costs dropped from 18% of revenue to 7%. Net margin per flight increased 22%.