Real Estate · Case study
Rookwood Realty: 240% buyer leads via local + content
An independent brokerage broke into competitive search results with neighborhood guides and a rebuilt GBP strategy. 240% more buyer-side leads.
+240%
Buyer-side leads
47
Neighborhood guides ranking
#3
Average local pack position
11 mo
Engagement
The challenge
Rookwood was outranked by Zillow, Realtor.com and Redfin on every meaningful search. They needed to win at the neighborhood-guide level where syndicators are weakest.
What we did
- Built 47 hyper-local neighborhood guides with photography, schools data, walk scores and average pricing.
- Earned local citations and links from neighborhood associations and lifestyle publications.
- Rebuilt every agent’s Google Business Profile and standardized review-collection.
- Stood up a CRM lead scoring view to surface high-intent buyer leads to agents same-day.
The result
Buyer-side leads from organic grew 240%. 47 neighborhood guides rank on page one. Average local pack position improved from #11 to #3. The firm closed its first buyer-direct $4M sale in year one.