Fintech · Case study
Pulsewave Fintech: 4.2x signups via paid + SEO
A consumer fintech app needed cheaper signups. Tightened paid acquisition plus a content SEO push doubled organic signups and cut blended CAC by 41%.
4.2x
Signups
–41%
Blended CAC
+118%
Organic users
11 mo
Engagement
The challenge
Pulsewave was acquiring users almost entirely from paid social. CAC was climbing every quarter and there was no organic moat. They needed cheaper signups and a long-term channel.
What we did
- Restructured the Meta Ads account into prospecting, retargeting and lookalike cohorts.
- Built and shipped 24 SEO articles around personal finance and budgeting search intent.
- Stood up an attribution model that distinguished branded from non-branded signups.
- Launched a referral campaign with creator partnerships to lift organic share.
The result
Inside a year, blended CAC was down 41% and organic signups had grown 118%. Pulsewave hit 4.2x the baseline monthly signups and reduced reliance on paid from 92% to 58%.