Professional services · Case study
Orbita grew organic traffic 184%
A specialist consulting firm needed a steady stream of qualified inbound leads. Topical SEO plus thought-leadership content built one — without buying a single ad.
+184%
Organic traffic
+126%
Qualified leads
#1
Core category terms
14 mo
Engagement length
The challenge
Orbita is a niche consulting firm with deep expertise but almost no organic visibility. Most inbound leads came from a single founder’s LinkedIn — fragile and unscalable. They wanted predictable, channel-diversified pipeline.
What we did
- Mapped the topical territory: 6 hub topics, 42 spoke articles aligned to buyer-stage intent.
- Conducted 14 expert interviews with the consulting team to extract original frameworks worth ranking for.
- Built and shipped 32 deeply researched articles over the engagement, all SEO-briefed and editor-reviewed.
- Earned 87 high-authority backlinks via digital PR and original research promotion.
- Stood up a closed-loop reporting view tying ranked queries to MQLs and won deals.
The result
Organic traffic climbed 184% and Orbita took the #1 position on three of their core category terms. Qualified inbound leads more than doubled. The founder’s LinkedIn dependency dropped from 78% of pipeline to 31%.