DTC ecommerce · Case study
Helix & Co scaled to 6.8x ROAS
A DTC apparel brand needed to scale Meta and Google Ads spend without ROAS collapsing. Creative testing and an email automation rebuild changed the curve.
6.8x
Blended ROAS
+47%
Average order value
2.1x
Customer lifetime value
12 mo
Engagement length
The challenge
Helix & Co was spending healthy budget on Meta Ads but creative fatigue was killing returns each month. Email was an afterthought and AOV was static across a year of campaigns.
What we did
- Built a weekly creative testing pipeline — 8 new ad variations every Monday across UGC, static and short-form video.
- Restructured Meta campaigns into prospecting, retargeting and DPA cohorts with proper budget governance.
- Rebuilt the Klaviyo account: welcome series, abandoned cart, post-purchase, browse abandonment, winback, VIP.
- Tested 14 landing page variants for top spending campaigns; rolled out the two winners.
The result
By month four, blended ROAS hit 6.8x and stayed there as we scaled Meta spend by 220%. Email moved from 12% of revenue to 31%. AOV climbed 47% thanks to bundle offers tested through the new flows.